The kids are back in school, summer vacations are winding down, and somehow September is already here. For makers and creative small business owners, that means something else too: the holiday season is a lot closer than it feels.
We spent part of the summer talking about refreshing your shop before the holiday rush. Now it's time for the next step—getting yourself ready.
You don't need to spend your entire Labor Day weekend working. But taking a little time now to make a plan can make those busy October, November, and December weeks a whole lot easier.
1. Decide What You're Selling This Holiday Season
One of the easiest ways to overwhelm yourself during the holidays is trying to make everything.
Look back at last year's sales, or your sales over the past several months, and identify the products that consistently perform well. Which items are your best sellers? Which have the best profit margins? Which can you make efficiently?
Those are probably the products that deserve most of your attention this holiday season. This is also a good time to think about seasonal products, holiday colors or packaging, stocking stuffers, and items that work particularly well as gifts.
You don't necessarily need a huge holiday collection. A smaller, thoughtfully planned selection can be easier to produce, easier to market, and easier for customers to shop.
2. Make an Inventory Plan
Once you know what you want to sell, it's time for a little math.
If you have holiday markets scheduled, estimate how much inventory you'd ideally like to bring to each one. Add what you expect to sell online, through social media, or through wholesale accounts.
Then work backward. How much can you realistically make each week between now and your busiest selling dates? This doesn't have to become an elaborate spreadsheet. Even a simple production goal can keep you from realizing two weeks before a big market that you need to make 75 of something.
And remember: your time is inventory too. Be realistic about how much you can produce while still running the rest of your business and having a life outside of it.
For more information on how to plan inventory check out our post on Planning Inventory with Confidence
3. Check Your Supplies Now
Nothing interrupts a productive making day quite like discovering you're out of one tiny component you absolutely need.
Take inventory of your raw materials, packaging, labels, shopping bags, boxes, tissue paper, business cards, printer ink, shipping supplies, and anything else you regularly use. Pay particular attention to supplies that have long lead times or that become harder to find during the holidays.
September is a much better time to discover you're running low than the night before a market.
4. Put the Entire Season on the Calendar
Don't just add your market dates. Add application deadlines, production days, product launches, photography days, social media campaigns, email newsletters, shipping deadlines, vacations, family commitments, school events, and anything else that's going to compete for your time.
Once everything is in one place, you may discover that you don't actually have as many available weekends or production days as you thought. That's useful information to have now.
5. Create Some Content Before You Get Busy
When holiday production ramps up, social media is often one of the first things to fall off the list. So give your future self a head start.
The next time you have your products out, spend an extra 15 minutes taking photos and short video clips. Capture yourself making something. Photograph stacks of finished products. Show packaging, materials, your workspace, or an order being packed.
You don't even need to know exactly how you'll use everything yet. Build yourself a little library of photos and video now, and you'll have something to pull from when you're too busy making and selling to create content from scratch.
Want help with a solid plan? Read more on building a solid content calendar and how you can prep content early.
6. Decide What You're NOT Going to Do
This is as important as what you are going to do. Holiday season brings a lot of opportunities and a lot of temptation to say yes to all of them.
Another market? A custom order? A brand-new product you thought of in November? A complicated holiday promotion?
Before things get hectic, decide where your boundaries are. Maybe you won't accept custom orders after November 15. Maybe you're only doing three holiday markets. Maybe you're not introducing anything new after October. Setting a few limits now makes it much easier to protect your time later.
7. Pick One Thing to Do This Weekend
You don't have to prepare your entire business for the holidays over Labor Day weekend. But pick one thing.
Order the supplies you've been putting off. Make your holiday production calendar. Spend an hour building inventory. Photograph some products. Organize your workspace. Schedule a few social posts.
Do something this weekend that your November self will be very happy you did. Then close up the studio, step away from the computer, and enjoy the last unofficial weekend of summer.
Need help deciding where to start? Check out our Summer Shop Refresh series for easy bite sized ways to start prepping along with checklists on what you need to do.
The holiday rush is coming—but you don't have to rush to get ready for it.