When the holiday season arrives, your time is better spent making products, filling orders, and helping customers. Creating social media posts and marketing emails often gets pushed to the bottom of the list, even though it's one of the best ways to keep sales coming.
Summer is the perfect time to build a small library of holiday content before your schedule fills up.
Start by making a list of the moments you know you'll want to promote. Think about new product launches, holiday collections, market schedules, gift guides, shipping deadlines, Small Business Saturday, and last-minute gift ideas. Then create the photos, captions, and graphics while you have the time to be thoughtful and creative.
You don't need to plan every post for the season. Even preparing half of your content in advance can make a huge difference.
Keep your content organized in a folder or planning tool so it's easy to find when you need it. You could also use a tool like Later to schedule posts in advance, which is especially helpful for set dates like Small Business Saturday, Black Friday, or Halloween. Having everything in one place means you can spend less time wondering what to post and more time engaging with customers.
Leave room for spontaneous updates, behind-the-scenes moments, and exciting news, but let your foundational content do the heavy lifting. Your future self will thank you when the holiday rush arrives and your marketing is already working behind the scenes.
Next up: We'll look at how thoughtful inventory planning can help you avoid running out of your best sellers, or ending the season with too much inventory.